30-Day Content Calendar for Ottawa Dealerships: Ready-to-Post Ideas to Drive Leads and Lot Visits
A plug-and-play 30-day social content plan for Ottawa auto dealers with daily themes, quick post and reel concepts, and practical tips to turn inventory, staff, and local events into posts that generate inquiries and visits.
Why a 30-day calendar works for dealerships
Consistent posting builds awareness, keeps inventory top of mind, and nudges shoppers from scrolling to visiting your lot. For dealerships, that means showing cars in real situations, answering buying questions, and spotlighting staff who make the process easy. A predictable schedule also makes it simple to plan shoots and batch content, so you’re not scrambling for ideas every day.
How this plan helps you sell more
This calendar focuses on three outcomes: more inquiries, higher-quality leads, and more lot visits. That’s aligned with feedback we hear from clients — one dealer shared that they rely on our campaigns because they convert into quality leads. Use the daily prompts to highlight real inventory, promote test drives, and give people the confidence to contact your team.
Posting cadence and formats to use
Aim for 1 feed post plus 1 story per day, and turn the best moments into a short reel twice a week. Use high-quality photos for carousel posts, vertical video for reels, and short clips or polls in Stories. Always include one clear CTA (book a test drive, DM for price, visit the lot) and reuse assets: a 30–60 second reel, a 10–15 second Story cut, and a static feed image from the same shoot.
Weekly themes to structure your month
Give each week a focus so content feels cohesive: Week 1 — Inventory Showcases; Week 2 — People & Service; Week 3 — Offers & Financing Guidance; Week 4 — Community & Testimonials. These themes help you rotate between product, trust-building content, and direct-response posts that drive traffic and leads.
Days 1–10: Show the cars and make them relatable
Day 1: Hero vehicle walkaround reel — highlight top trim features. Day 2: Carousel of three new arrivals with key specs. Day 3: Quick 15s clip showing trunk space + CTA. Day 4: Staff spotlight — introduce a salesperson in a casual clip. Day 5: ‘Why this model’ quick comparison vs. competitor. Day 6: Customer delivery photo with short quote. Day 7: Feature spotlight (infotainment, AWD, towing). Day 8: Before/after detail shots. Day 9: Short inventory tour — 30s montage of lot. Day 10: Poll in Stories (Which color should we spotlight?).
Days 11–20: Build trust and spark engagement
Day 11: Test-drive POV reel with voiceover about driving feel. Day 12: FAQ post — answer a common finance or warranty question. Day 13: Mechanic/service team intro — show safety checks. Day 14: Limited-time offer graphic (service or accessory). Day 15: Customer testimonial clip (short, candid). Day 16: ‘Meet the manager’ casual Q&A. Day 17: Comparison reel — two trims side-by-side. Day 18: UGC request — ask owners to tag you for a feature. Day 19: Local spotlight — show a nearby neighbourhood or landmark with a car. Day 20: Live Q&A announcement for next week.
Days 21–30: Drive urgency and recap wins
Day 21: Countdown post for any expiring offer. Day 22: ‘Top 3 deals this week’ carousel with prices or incentives. Day 23: Trade-in tips — quick checklist post. Day 24: Customer delivery reel with the handover moment. Day 25: Showcase a certified pre-owned pick with close-ups. Day 26: Behind-the-scenes of a photo or video shoot. Day 27: Highlight local event or partnership and invite people to visit. Day 28: Snap poll — pick your favorite feature on a model. Day 29: Before/after finance example (simple explanation of monthly payment change). Day 30: Monthly recap reel — top clips from the month with a CTA to book a test drive.
Production tips and measuring what matters
Keep shoots short and focused: plan a shot list, capture 15–60s vertical clips for reels, and grab a few high-res stills for feed posts. Friendly, authentic on-camera delivery works best — clients often tell us a relaxed approach makes shoots effortless. Track simple KPIs: number of inquiries, test-drive bookings, lead quality, and foot traffic tied to specific posts or offers. Test different CTAs and post times, then double down on what actually brings people to the lot.
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